Established in 2024, 4st.Agency is a multi-brand showroom and consulting agency based in London, with satellite showrooms in Paris and New York. Focused on individualised commercial approaches for luxury emerging talent, 4st offers a unique umbrella for freelance wholesale services and end to end wholesale representation.

With a tailored approach to commercial strategy, we build brands sustainably through key distribution channels, commercial + creative consulting, asset production, and international showroom presence - proudly representing niche talent in the designer space.

Our Services

Wholesale Representation

We work with brands to create long-lasting commercial relationships, hosting showrooms in both New York and Paris. Aligning brands with their highest potential in key territories, we work as an external prong in tandem with your commercial and creative goals.

Consulting

Available for short and long term consulting periods, working through margins, commercial expansion, creative asset ideation and execution.

Showroom Rental

We offer guest rental opportunities for brands looking for physical space in New York and Paris during market seasons.

Our vision

Established in 2024, 4st.Agency is a multi-brand showroom and consulting agency based in London, with satellite showrooms in Paris and New York. Focused on individualised solutions for luxury emerging talent, 4st offers a unique and tailored approach to commercial strategy. We build brands sustainably through key distribution channels, commercial + creative consulting, asset production, and showroom presence - proudly representing niche talent in the designer space. We are data-driven storytellers centred around strategic placement, consistency, and talent.

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